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Adidas was founded by Adi Dassler in 1949 in Herzogenaurach, Germany. Adi's passion for sports and his vision to create top - notch athletic equipment led him to start a small business in his mother's laundry room. His first products were hand - crafted shoes, made with a focus on quality and functionality. Adi believed that by providing athletes with better - designed footwear, he could help them perform at their best.
One of the most iconic elements of Adidas is its three - stripe logo. Introduced in the 1950s, the three stripes not only added a distinct visual identity to the brand but also had a practical purpose. They were designed to enhance the stability of the shoes, providing athletes with better support during their movements. Over the years, Adidas expanded its product line to include a variety of sportswear, such as jerseys, tracksuits, and accessories. The brand's commitment to innovation led to the development of technologies like Boost, which offers excellent cushioning in shoes, and Climalite, which helps keep athletes dry.
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