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Ralph Lauren's brand journey is one of innovation and creativity. Starting from his distinctive necktie collection, Lauren's designs were inspired by various aspects of American culture, from the preppy elegance of Ivy League campuses to the rugged charm of the Western frontier. He aimed to create a lifestyle brand, and his vision paid off as Ralph Lauren became a household name.
The brand's product range is incredibly versatile. The Ralph Lauren Collection offers high - end, sophisticated pieces for formal occasions, while the Polo Ralph Lauren line provides more relaxed, everyday fashion. Each item is crafted with meticulous attention to detail and made from premium materials, ensuring durability and comfort.
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